Only 50 pints. 25g protein. Zero apologies.
A whopping 25g of protein in every pint, and every spoonful still tastes like dessert.
No payment now · only 50 pints, first come first served
The lineup
R169 a pint · 3+ pints ships free · 6+ pints saves 15%
The situation
“We got tired of choosing between tasting good and feeling good.”
So we spent two years failing deliciously in the test kitchen — swapping fillers for real cream, chalky isolate for whey that actually tastes like something — until “high protein” stopped being an apology and started being the whole point.
See what's different
The difference
The receipts
You were going to research this anyway. Here's the honest side-by-side.
| Sundae Situation | Regular ice cream | |
|---|---|---|
| Protein per pint | 25g* | ~3g |
| Texture straight from the freezer | Smooth, scoopable | Usually good |
| Tastes like a supplement? | No | No |
| Engineered freezing process | Formula26 (26-hr rest) | Standard |
*Target formulation, pending final lab verification. Regular ice cream figures are general category ranges, not any single named product.
The craft
The engineering behind it
Most "healthy" ice cream fights itself — the protein throws off the freeze, so it comes out icy, gritty, or soft. After 25 failed batches, we solved it — not with a shortcut, but with three deliberate, unglamorous stages most manufacturers skip because they're slower and harder to get right. That process is Formula26, and it's the reason this doesn't taste like protein ice cream.
Sugar is dosed to a precise ratio that controls exactly how the base freezes — so it's never rock-hard, never a soft melt. Just scoopable, straight from the freezer.
Protein is folded in only once the mix has cooled — never added hot. Heat is what turns protein gritty. Ours never gets the chance.
Every batch rests a full 26 hours before it's ever allowed to freeze — enough time for everything to hydrate and bind properly. Patience, engineered in.
Early word
Put it up against your favorite ice cream — no cheating, no reading the label first. If you can pick out which tub is the "healthy" one, we've failed at the one thing we set out to do. We're not asking you to trust the claim. We're asking you to taste it for yourself.
Founding batch
The founding batch is capped at 50 pints. Reserve yours before it's just a sad waitlist and a Notify‑Me button.
No payment now. We'll email the moment it ships.
Only 50 pints. Founding batch.
No payment now. Pick your flavor later — we'll email you.